Negosyo Para sa Bayan
In my 15 years of leading Go Negosyo, I have had the great opportunity and privilege to know and work with many talented entrepreneurs big and small alike. I’ve been witness to the strength of character and passion of many Filipinos and their eagerness to lift themselves out of poverty. However, despite their talent and skill, many entrepreneurs have not been able to achieve their full potential even with the help of existing programs at the grassroots level.
Approximately 33 million belong to the informal sector. These are the ambulant vendors, jeepney drivers, tricycle drivers, habal-habal drivers, and unpaid family members, who operate on “survival mode,” instead of earning a sustainable living.
As we endeavor to bring our advocacy closer to more Filipinos, Go Negosyo, in line with its 15th anniversary, is launching a new negosyo program, “Negosyo Para sa Bayan,” which aims to empower micro and small entrepreneurs, especially those who work in the informal economy. We are holding the first rollout of the program in Quezon City this March 17 in partnership with the local government unit.
The need for capacity-building programs for MSEs is recognized by the current administration and the ASEAN community. However, many of the current efforts of public-private partnerships are limited in terms of scale and reach and therefore Negosyo Para sa Bayan aims to supplement these programs with a more robust on-the-ground, grassroots initiative.
Negosyo Para sa Bayan will be held at different local malls, similar to Mentor ME on Wheels, which is one of our successful flagship programs that provide greater inclusivity and access to mentorship, money, and market for our MSEs.This public-private partnership has proven to be the right model for reaching many Filipinos, and we have partnered with the Department of Trade and Industry (DTI) and the Department of Agriculture (DA) yet again for this initiative.