[Kapatid Mentor ME Program Mentees’ Stories] Sweet Entrepreneurial Success

Jesus Jose Jr.’s mom originally started the business by making leche flans for her coworkers and eventually taught him how to do it with their secret ingredient. According to him, he had no luck being an employee that is why he tried being an entrepreneur and established Bakeology Sweets Factory.

They used to sell their products in bazaars and other local events like the Panagbenga Festival. Just this year, they launched their first physical store in Paciano Terminal and the number of their customers grew by 30%. They were also able to penetrate 7-Eleven stores in Laguna where they provided two product cycles.

Through KMME, Jesus was able to also launch the business’ Facebook page. The lessons in social media marketing helped him manage the content and strategy of the page. “Ang KMME ay magandang programa sa mga nag-uumpisang negosyante,” he said.

Right now, a facility is being set up to manufacture his leche flan as well as other products. Bakeology Sweets Factory also expanded its market to Baguio.


The Kapatid Mentor ME (KMME) is a joint program of the Philippine Center for Entrepreneurship – Go Negosyo and Department of Trade and Industry which aims to help Micro, Small and Medium Entrepreneurs scale up their business through weekly coaching and mentoring by business owners and practitioners on different functional areas of entrepreneurship to be held in Negosyo Centers nationwide. New batches of KMME will roll out nationwide this 2018! #DTIGoNegosyoMentorME